Alexander Shorokhoff

V-Watches is the exclusive distributor of Alexander Shorokhoff watches in Greece and Cyprus

Alexander Shorokhoff: Alexander Shorokhov

Alexander Shorokhov, founder and name giver of the Alexander Shorokhoff watch manufacturer, was born in Moscow in 1960. He studied architecture and is a trained civil engineer, which is where his flair for forms and colors and his aptitude for extraordinary design originated.
In accordance with an arrangement between German federal chancellor Helmut Kohl and Russian president Michail Gorbatshov, he came to Germany in 1991 as one of Russia’s best managers in order to further his education at the ministry of economics in Hessen.
Just one year later, he established a pan-European straight sale and distribution market of watches of the largest and most important Russian brand Poljot before establishing his first in-house watch brand Poljot International in 1994.
Whoever knows Alexander Shorokhov, knows that he is not satisfied by doing things by halves. He wanted to create watches on his own with higher standards of workmanship, quality and design. Quickly he set himself a new target: In 2003 he took the next step in Germany. In the heart of Alzenau, a small idyllic town in Bavaria he established the Alexander Shorokhoff watch manufacture that carries his name. The double “ff” at the end of his last name emphasizes his Russian roots and the brand’s historic background, which he is very proud of.
Alexander Shorokhov is a world citizen. He travels the world and draws his inspiration from the many countries and cultures he visits. However, his greatest source of inspiration is his Russian roots, based on a rich and deeply pronounced millennial art and cultural history. These facets combined with German precision result in the unusual individual design of the watches, paired with a lot of dedication, excellent quality and highest possible precision

Alexander Shorokhoff: 25 Years

On the 10th of September 2017 the Alexander Shorokhoff watch manufacture celebrates their 25th anniversary.
Company founder, executive director and designer Alexander Shorokhov successfully established his global operating luxury brand from Alzenau, as mall idyllic town in Bavaria. From its very humble beginnings, the company has now become an international and desirable brand for watch lovers from around the globe.
This success is celebrated on the occasion of the jubilee – in Alzenau, in Germany and with business partners all over the world

Alexander Shorokhoff: Art on the Wrist

Art on the wrist: Independent conveyance of perception, inspiration and emotions via unique and creative expression in form of a watch. To Alexander Shorokhoff watch manufacture, a watch is not only a timepiece – it is a window into our soul where creativity comes true.
With exceptional and creative design of Alexander Shorokhoff three collections Heritage, Avantgarde and Vintage combined with noble engraving and manual craftsmanship, Alexander Shorokhoff watches attract attention around the world. Watches from the Alexander Shorokhoff watch manufacture are limited works of art of highest precision.

The classical Heritage line convince with models like Tolstoi, Alexander Pushkin, Tchaikovsky and Dostojevksy, which is dedicated to the Russian art and cultural heritage of the 19th century. It combines classical design with exceptionally creative forms and colors, but also with traditional engravings, skeletonization, enameling and methods of refinement that are designed inimitable and elaborately.

The Avantgarde collection concentrates entirely on design: Following the Russian Suprematism and inspired by Russian and European art and culture of the 20th century, the watches provoke with their exceptional design elements and unusual combination of forms and colors. The Avantgarde watch models are made for individualists who express a modern, independent attitude towards life.

Vintage line watches represent an individual collection within the Avantgarde series of the  Alexander Shorokhoff  watch manufacture and are manufactured in the same style. Their particularity: They are fitted with historic and no longer manufactured Russian movements that are being completely restored, modernized, artistically hand-engraved and partially manufactured new.

The entire team is committed to each and every watch with great diligence and dedication, in order to receive an in every respect qualitative and artful watch that retains its value due to its uniqueness.

Art has no limits, but it is art that can transcend boundaries

Alexander Shorokhoff: Watch Manufacture

Alexander Shorokhoff globally operating company headquarters for mechanical watches – the Alexander Shorokoff watch manufacture is located in the heart of Alzenau, a small idyllic town in Bavaria. Alexander Shorokhoff is a family-operated manufacture with great demand upon quality, handcrafted art and extraordinary design. Alexander SHorokhoff take the incentive to stand out from the competition and create watches that not only serve as timepieces but as Art on the Wrist, very seriously. It’s exactly what distinguishes Alexander SHorokhoff.

The manufacture of high-quality watches is no easy task. It is extremely complicated and requires great expertise. Together with the highly qualified workers, Alexander Shorokhoff develop and create marvelous and exceptional watches that combine cutting-edge design with highest quality, as well as fine and elaborate hand engravings. Alexander Shorokhoff set and pursue this goal with the highest standard of quality and the awareness of our corporate philosophy in mind.

On the way to becoming a finished product, every model passes through various stations, starting with engraving to refinement up to calibration and assembly. Alexander Shorokhoff completely revise every movement, bring it up to date, and give it the distinction of Made in Germany.

Every master watchmaker is responsible for his watch from start to finish. At the end, the respective master watchmaker certifies and signs off all watches with details about gait deviation, amplitude and water resistance. Every certificate contains the numbering of the watch, which can also be found on the case.

In the past years the brand Alexander Shorokhoff has became a luxury watchmaker with remarkable artful design, who creates its timepieces with great demand upon quality and handcrafted art.
Regardless all plans and novelties for the future – one thing will never change at Alexander Shorokhoff: The obsession to produce timekeepers with meticulous craftsmanship in order to provide them with an esthetical, perfect and distinctive design