Alexander Shorokhoff 25 Years

Every vision starts with a mental journey. Exactly 25 years ago today, Alexander Shorokhov had the vision of his own watch manufacture


"This year we want to celebrate the successful establishment of the brand. On behalf of all our employees we would like to thank you for your loyalty, praise and criticism. You helped us to become better and sparked our creativity. A big thanks to all our distributors, retailers, press, partners and customers all over the world. You have all contributed to our success and helped us to reach this milestone and write history. We promise you that we will continue to inspire you with unique watches in the future. Cheers to another 25 years! #ASUM25"

Expect the unexpected – that’s how every new watch model by Alexander Shorokhoff can be described. On occasion of the 25th anniversary in 2017, Alexander Shorokhoff created extraordinary watch models aimed at the philosophy of the brand – Art on the Wrist. The Avantgarde line is extended by the new watch model Crossing. Alexander Shorokhov not only shows new traits in the watch design but also completes his creation with a new watch movement – the Jumping Hours by Dubois Depraz

Alexander Shorokhoff Crossing
Alexander Shorokhoff Crossing ...
Alexander Shorokhoff Crossing ...
AS_JH01-3 Back case

The big numbers 20 and 40 are well known trademarks of the Alexander Shorokhoff brand, as well as the hands and the clear arrangement of the dial, however, the watch gets a new appearance.
The dial of this exceptional watch is divided in two functional sectors.
The upper part shows the minutes and the lower part shows the seconds. The hour indicator jumps in the big window at 12 o’clock.
The fine lines of the minute area cross each other in pairs and give this model an avant-garde appearance and its name Crossing.
The movement is very complex consisting a lot of filigree elements enabling the hours to jump every full hour. This is why the manufacture is staking on the 100 years of experience of the company Dubois Depraz. The rotor is hand-engraved and additionally gold-plated and can be admired through the sapphire glass bottom.

All in all, an excellent Alexander Shorokhoff watch uniting not only functionality and elegance but also an exceptional shaping with attractive colours. Just Art on the Wrist!